Cinemagraphs — digital images that are part photo and part video — use isolated movement to capture viewers’ attention. And, wow, do they ever. Good photography is beautiful and engaging. But, a little bit of motion adds another layer entirely

Marketers are recognizing the value of cinemagraphs and embracing this emerging use of autoplay video online (most recently via Instagram).

We’re embracing cinemagraphs, too. 8th Street Studio photographer,  Robert Olding, has been exploring the service of creating mesmerizing cinemagraphs and engaging videos with a number of clients.